Joanne studied at Abertay University and started her retail career with Marks & Spencer before moving to Oasis, taking up the Manager position in 1995.

She had a long and happy career with Oasis working on a variety of areas including Training and Development, Management and attending fashion range reviews in London. Joanne joined Dundee and Angus College in 2010 allowing her to develop her love of fashion and share her expertise of the retail world.